We’ll huff, and we’ll puff, and we’ll keep trying until our business is built!

We know we’re overdue for an update and we apologize for the delay. To make a long story short, we have an offer letter in on a location, but it’s been weeks and we have not heard a response back on it yet as to whether or not they’d like us as tenants. We are still looking at our other options, and as mentioned in our previous post, it’s hard to find the “just right” location. The title of this update is apropos because the building is made of bricks, but as persistent and annoying as we are, we can’t seem make things go any faster.  But we keep huffing and puffing along!

As some of you know, our original goal when we closed Imagination Avenue was to reopen by this month. It is taking longer than we originally planned. When we do get our new place open, it will still be bigger, better and “funner” than it ever was before!  Aside from working with our real estate broker and the cities of Peoria and Glendale, we’ve been taking courses in SEO, Email Marketing, Eatertainment (entertainment + food) Trends, Birthday Party Experiences and so much more!

Our hope is that when we do open again, we will be offering a wider selection of healthy restaurant quality food choices, and a unique and large play area that will keep your kids entertained for hours. Our only goal is to make an experience for you and your children that is comfortable, convenient and entertaining.

We appreciate all of you and your patience with our work as we build our new place. We’ll huff and puff as hard as we can, and when we finally get those doors open, we’ll gladly let you in!


Dear Goldilocks, we know the feeling.

goldilocksGlendale is a mecca for shopping and entertainment and there are a lot of options for locations. Early on, we found a few that we really liked and one that we had high hopes for. Sadly, that one went into escrow for new ownership and was taken off the market. We are still looking for our “just right” location. Some are too big, some are too small. Some are too narrow, too old, too expensive, too cheap, wrong location or not enough parking. We learned a lot from our old place, and we want to make sure we get it right this time! Now that Goldilocks is grown up and has a family of her own, her childhood tribulations are now our own, but we aren’t afraid of those bears!

In the meantime, we’ve been talking to securities and corporate finance attorneys, and talking to the city about guidelines for accepting investments into our new business. We’re having a concept drawing made to go along with our business plan, and are ready to start approaching the list of people we’ve put together to talk about it.

We’ve also been looking at more menu options. Since the new place will be bigger and have a full kitchen, we’ll be able to offer much more in the way of dining. In addition to our favorites like the Fig and Goat Cheese and Turkey and Brie Paninis, we’d like to focus on tasty, healthy organic foods that are simple, whole foods. We want the menu to match our concept for our dining area. Upscale, modern, and affordable.

We’d like to think that even Goldilocks herself would find it easy to enjoy a meal in our café with her own children after playing in our town. Maybe while even enjoying a glass of wine!

Lots of paperwork!

If you’re wondering what we’ve been up to, here’s a quick update:coloring

We’ve been working hard with our consultant on our business plan. Since we’ve owned Imagination Avenue for 3 years, there are a lot of revisions to be made now that we have experience, and are not starting a “brand new” business.

We’ve also been scouting locations with our real estate broker and have a few that we like, one in particular that we are really excited about! We just have to get our paperwork in order before we can sign a lease.

I went by the old location a couple weeks ago to get a haircut from Paul around the corner and looked in the windows. Even in an empty space, a lot of fond memories resurfaced.

We’ll keep you updated as we make more progress!

Location, location, location!

Imagination Avenue is coming to the West Valley! We are still working on all the details, but N. Glendale is in for a treat when we re-open. Our new play center will be “bigger, better and funner!”. Keep an eye on our website for updates.

Don’t forget to upload your pictures to our Memories gallery on our website. I miss seeing my little friends, and we’ll keep the gallery images for the new place to show how Imagination Avenue has grown up too! http://imaginationavenue.us/relocation/memories/

This picture was from 2000 when IA was just being built. You can see the Frozen House before it was finished and moved into place.

Getting ideas

We had a great trip to Orlando to see the IAAPA convention. There are so many exhibitors there it can be overwhelming, but we did a good job of finding the vendors we wanted to talk to about our new place. This convention has everything you could imagine for an entertainment center; bull rides, soft play elements, translucent merry-go-rounds, roller coaster cars, the latest video games, and of course, people who build houses and towns just like we will have in our new play center! We were so excited to see the little play houses in person and picturing our little friends enjoying them. We really can’t wait to get the new place up and running but there is so much to do before then.

This was a grocery store idea from one company. It’s about 2x larger than they normally build, but it’s great for show. Judging by the Keureg machine, I think they were actually using it as a small office during the show too.


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IA’s Super Spiffy Spectacular Sale!

While we will be closed for play, you can still come and get your piece of IA.

All this week you can come in and claim your piece of Imagination Avenue! I will be there from 11am to 3pm to sell everything off “Yard Sale” style.

We still have a lot of Melissa & Doug and Little Adventures toys as well in our merchandise area to sell at 45% off!!!

We’re moving!

It is with both sadness and excitement that we are making this announcement that Imagination Avenue will be closing its doors on Monday, November 9th.  While we really enjoy being a part of this community, it’s time for us to start the next iteration of Imagination Avenue in a new location.

3 years ago, we bought Imagination Avenue and became the 5th owners of this wonderful play center. Over that time we’ve gotten to know many of you and watched your children grow over the years. We’ve watched kids go from crawling up the stairs to the Space Center, to running through the town playing tag with new friends they’ve made. Moms with a bump return with children that now know us by name. Some have even sang their own songs about Imagination Avenue.

We’ve enjoyed being a part of the community so much and would like to think that we’ve made Imagination Avenue an experience that your children will remember fondly. However, the efforts we’ve made to make Imagination Avenue a special place has not been without its challenges. After meeting with a consultant, we’ve determined that because our lease ends this month, the best course of action would be to close this location and re-open in a new one.

We would like to thank each of you for supporting Imagination Avenue and trusting us with your business.  We’ve enjoyed the friendships we’ve made there and watching your little ones grow over the years. Our hope is that we will see you again in our new location once we have it opened.

If you would like to keep track of our progress with the new location, we will be posting updates to our website and Facebook.